California’s proliferation of new privacy laws shows no sign of slowing. In September and October, California’s Governor Gavin Newsom signed multiple privacy bills into law, covering genetics, abortion rights, and updates to the California Privacy Rights Act (CPRA) in Assembly Bill 694 (AB 694), which among other things clarifies the timing of the California Privacy Protection Agency’s (CPPA) rulemaking responsibilities.

The updates in AB 694 are largely non-controversial and were pitched as non-substantive by the legislature. The bill clarifies that CPPA’s rulemaking authority starts on the later of July 1, 2021, or six months after the CPPA provides notice to the Attorney General that it is prepared to assume responsibility. Previously, there had been a conflict between two sections in the statute as to whether it was the earlier or later of the two dates. Companies now have clarity that the CPPA’s rule-making authority was not tied to July 1, 2021, but instead will be tied to a date 6 months after it provides notice of proposed rulemaking.

The amendment also included updates to California Civil Code sections 1798.140 (Definitions), 1798.145 (Exemptions) and 1798.199.40 (Functions of the California Privacy Protection Agency). Updates to definitions included adding definitions for concepts such as advertising and marketing, consent, contractor, and household.

Comments on rulemaking are due to the CPPA by November 8, 2021; however, this invitation for comments is not proposed rulemaking and therefore does not trigger the six-month timeline previously mentioned. The CPPA met on October 18, 2021, to further discuss, among other items on the agenda, rulemaking.

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Photo of Ida Knox Ida Knox

Ida Knox counsels clients on technology, media, privacy, and intellectual property (IP) issues across a variety of industries, including hardware, software, e-commerce, education, digital media, internet, and nonprofits. Her practice focuses on launching new products and websites, with a particular interest in issues…

Ida Knox counsels clients on technology, media, privacy, and intellectual property (IP) issues across a variety of industries, including hardware, software, e-commerce, education, digital media, internet, and nonprofits. Her practice focuses on launching new products and websites, with a particular interest in issues surrounding new features and innovative technologies. She has experience structuring, drafting, and negotiating agreements related to matters such as IP rights, licensing, Internet of Things (IoT), and artificial intelligence.

Committed to pro bono work, Ida is passionate about working with disenfranchised and incarcerated communities. Prior to law school, she co-founded a platform to profile and share information on nongovernmental organizations, and conducted site visits with nonprofits across Asia. She was also one of the founding members of a multiplatform media startup based in Shanghai.