Companies doing business in the United States should start preparing for the Utah Consumer Privacy Act, which was signed into law on March 24, 2022, and will go into effect on December 31, 2023. The law is more business-friendly than existing omnibus state privacy laws, in that it generally provides fewer consumer rights and company obligations. This update describes the law’s key features and how to prepare for compliance.

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Photo of Miriam Farhi Miriam Farhi

Miriam Farhi is a partner in the firm’s Technology Transactions & Privacy practice and represents retail and technology companies on issues relating to privacy, data security, ecommerce, social media, Internet of Things (IoT), artificial intelligence, online and mobile advertising, and consumer protection.

Photo of Charlotte Kress Charlotte Kress

Charlotte Kress counsels clients on a wide range of privacy, security, advertising, and e-commerce matters, including compliance obligations, responding to Federal Trade Commission (FTC) investigations, and internal policy analysis.

Photo of Akua Asare-Konadu Akua Asare-Konadu

Before enrolling in law school, Akua worked as a legislative assistant to Washington State Senator Rebecca Saldana. She has also worked as a session aide, a legislative fellow, a state senate and federal house intern, and a regional field director for a U.S.

Before enrolling in law school, Akua worked as a legislative assistant to Washington State Senator Rebecca Saldana. She has also worked as a session aide, a legislative fellow, a state senate and federal house intern, and a regional field director for a U.S. Senate campaign.