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Meredith Halama serves as an authority on online and mobile advertising practices.

Sen. Maria Cantwell (D-WA) and Rep. Cathy McMorris Rodgers (R-WA) released a discussion draft of the American Privacy Rights Act on April 7, 2024. This announcement of a bipartisan, bicameral proposal for a federal comprehensive consumer privacy law was a significant—and unexpected—development in longstanding efforts to adopt federal privacy legislation. 

Read the full Update here.

One month after the February 22, 2024, announcement of enforcement actions against data brokers X-Mode and InMarket Media, the Federal Trade Commission (FTC) announced a complaint and proposed consent order requiring software security company Avast Limited and two subsidiaries, Avast s.r.o. and Jumpshot, Inc. (collectively, Avast), to pay $16.5 million to resolve allegations that

Building off of the momentum from last year’s torrent of new comprehensive state privacy laws, 2024 has begun with a bang as two more states have now entered the picture. On January 16, 2024, New Jersey became the latest state to enact comprehensive privacy legislation with the New Jersey Data Privacy Act (NJDPA). New Hampshire’s state legislature quickly followed suit by passing Senate Bill 255 and it is currently awaiting finalization before becoming law.Continue Reading Two New States Enter the Privacy Fray

Less than 10 days after announcing its complaint and proposed settlement against location data broker X-Mode, the Federal Trade Commission (FTC) followed its recent spate of enforcement in the location and sensitive data space with the announcement of another enforcement action and proposed settlement with InMarket Media, Inc. (InMarket). Continue Reading The FTC Continues its Focus on Location and Sensitive Data

On January 9, 2024, the Federal Trade Commission (FTC) announced its complaint and proposed settlement with location data broker X-Mode Social, Inc. and its successor Outlogic, LLC (collectively X‑Mode). Under the order, X-Mode will be prohibited from sharing or selling any “sensitive location data”—location data that identifies visits to sensitive locations such as medical facilities, religious organizations, and other locations that allow potentially sensitive inferences. The FTC’s action reflects the FTC’s continued focus on location data, particularly that reflects potentially sensitive information, and is similar to the case it is currently litigating against Kochava regarding its sales of precise geolocation data.Continue Reading FTC Cracks Down on Collection and Sharing of Sensitive Location Data With Proposed X-Mode Settlement

Just a few years ago, the legal landscape governing health-related personal information was relatively simple: Protected Health Information was regulated under Health Insurance Portability and Accountability Act, a discrete set of rules that applies to a specified set of healthcare plans, clearinghouses, and providers. While narrowly targeted statutes governed particular types of health data and

International, federal, and state privacy regulators highlighted their ambitious agendas at the 2023 IAPP Global Privacy Summit in Washington, D.C. They, along with speakers from an array of private organizations, underscored the following takeaways that should be top of mind for businesses:Continue Reading Ten Takeaways From the 2023 IAPP Global Privacy Summit

After years out of circulation, class-action lawsuits asserting claims under the Video Protection Privacy Act are now back in reruns. More than 100 putative class actions alleging violations of the VPPA have been filed against publishers that use the Meta pixel on their websites.

It remains to be seen whether these lawsuits will survive evaluation

The Federal Trade Commission on March 2, 2023, announced a proposed complaint and proposed consent order with BetterHelp, Inc., an online counseling platform that allegedly disclosed consumer health data to third-party advertising platforms. The settlement requires payment of $7.8 million to be used for consumer refunds—the first time an FTC action has required the return