Perkins Coie Brings You the Latest on Privacy
After years out of circulation, class-action lawsuits asserting claims under the Video Protection Privacy Act are now back in reruns. More than 100 putative class actions alleging violations of the VPPA have been filed against publishers that use the Meta pixel on their websites.
It remains to be seen whether these lawsuits will survive evaluation…
The Consumer Financial Protection Bureau (CFPB) announced on March 15, 2023, that it is issuing a Request for Information (RFI) about the business practices of data brokers, which the agency said will assist it in “planned rulemaking” under the Fair Credit Reporting Act (FCRA). The CFPB has explained it is seeking information on (1) “new…
In its most recent open meeting, the Federal Trade Commission unanimously: (1) issued a Children’s Online Privacy Protection Act policy statement directed at ed tech providers, and (2) proposed amendments to the Endorsement Guides, which address influencer advertising on social media and consumer reviews.
The COPPA policy statement makes clear that the FTC is…
As the world turns anew in 2022, a seismic shift is underway in the AdTech industry as detailed in the first part of this Requiem for a Cookie series: online tracking technology as we know it is likely undergoing a permanent change. More specifically, the third-party cookie, which has been the dominant method for…
Last week while Americans were preoccupied with carving turkey and baking pies, the privacy world was aflutter with a string of developments in Europe that may drastically affect the future of worldwide website usage and global advertising technology as we currently know it. In short, due to some of the recent positions taken by regulators, “tracking” techniques and cookies as we know them may quickly be saddled with extra compliance requirements.
Continue Reading Requiem for a Cookie: The Beginning of the End for Current AdTech Models
There have been several notable developments this month at the California Attorney General’s office relating to the CCPA. First, California Attorney General (AG) Rob Bonta held a press conference and issued a press release regarding CCPA enforcement in the past year. AG Bonta signaled that under his leadership, as under prior California Attorneys General, such as now Vice President Kamala Harris and United States Department of Health and Human Services Secretary Xavier Becerra, the AG’s office will continue its focus on privacy. AG Bonta emphasized the importance of the CCPA at a time when so much of our lives has moved online due to the COVID-19 pandemic and that “there’s more work to be done.” He reported “great progress” in CCPA enforcement, noting that 75% of businesses that received a notice of violation came into compliance within the CCPA’s 30-day cure period, while the remaining 25% are within the cure period or currently under active investigation.
Continue Reading Recent Developments at the California Attorney General’s Office Concerning the CCPA and Enforcement
